The SIA trade show has been going on since Thursday in Denver. I was very confused by the timing of this thing. Just like last year, the X-Games are going on at the same time down in Aspen. Plus the Helly Hanson Big Mountain Battle was scheduled for Saturday in Keystone. Since I had to work and then compete in the Big Mountain Battle early the next morning, Jessica and I only made it down to SIA on Friday for a few hours of the show and the Transworld Snowboarding Rider’s Poll.
Let me start off by saying this show has to be half the reason skiing and snowboarding are so expensive. In addition to the parties, it’s a huge display of excess. For example, GoPro brought in race cars and half a dozen 60″ HD TVs for their booth:

We started the day off at Footbalance, where you could trade in old insoles for a new pair. Here’s the process as Christine got her’s made (click for big):
From there, we swung by the TransWorld/Bluebird booth to pick up our tickets to the Riders’ Poll and walked around. The back half of the convention center was dedicated to ski and snowboard companies, while the front half was more tuning equipment, resorts, and similar companies.

We stuck to the back half and checked out Armada and Salomon skis, Ride, Rome, Forum, Never Summer, and Capita Snowboards, Union binding, Smith Optics, Helly Hanson, Volcom, and many more. Next year’s Charlie Slasher from Capita was probably my favorite graphic of the show:


I managed to score one of the long sleeve shirts The Volcom guys were all standing around in. I was pretty stoked on it – I love the avy beacon graphic (see right).
After wandering around for a while, having a few drinks, and schmoozing, I grabbed a final beer from the Never Summer booth and hung around the TransWorld area to make a plan for getting to the Riders’ Poll that evening. With the rumour of great schwag abound, we decided to make it over there at 7:30, before the show started at 8:30.
We didn’t find any free product, but it was really cool to be in a legit VIP area. I drank free Oskar Blues Old Chub all night and got free Chipotle with Danny Kass, which is something I never expected to be able to say.
The event got started with a slew of great presenters including Terje, Bryan Iguchi, Big Mountain Jeremy Jones, Danny Kass, Marc Frank Montoya, BJ Leines, DCP, Roman DeMarchi, and Scotty Arnold.
We had a table right near the stage for Keystone, but we elected to stay in the VIP area because it was way closer to the bar:

Results:
Women’s Rookie Of The Year: Enni Rukajärvi
Men’s Rookie Of The Year: Mark McMorris (who won X-Games big air a few hours later)
Women’s Video Part Of The Year: Jess Kimura (Capita’s Defenders Of Awesome)
Men’s Video Part Of The Year: Eric Jackson (People’s Good Look)
Online Video Project Of the Year (New Category): Jake Blauvelt’s Naturally
Video of the Year: Brain Farm’s The Art Of Flight
The Stand Out Performance Of Year: Xavier De Le Rue (for this)
Women’s Readers’ Choice Award: Jess Kimura’s
Men’s Readers’ Choice Award: Torstein Horgmo
The Legend Award: Jamie Lynn
Women’s Rider Of The Year: Jess Kimura
Men’s Rider Of The Year: Travis Rice
Nothing was too big of a surprise, but it was nice to see Eric Jackson getting Video Part of the Year. His section in Good Look was mind-blowing. To see the full list of nominees, click here.
Blackalicious came on after all the awards were handed out. We hung out and watched his set for a little while, but we had to head back home that evening so Jessica and I could get to work the next morning. Short Update on the Big Mountain Battle coming shortly.
Here’s the rest of my SIA pictures (click for big):